Under-The-Radar Homegrown Labels for the minimalists

Under-The-Radar Homegrown Labels for the minimalists

There are many homegrown fashion brands that deserve our attention and why not? Their work is amazing and they also have a vibe that appeals to the self-possessed, ‘woke’ woman who takes the philosophy of ‘less is more’ to a whole new level.

Embedding the 'Indian Contemporary' trend in the fashion world, these are those 5 brands that we are crushing over and so should you. 

Post Fold

If you’re looking for sharp, slick work wear, we’ve found the perfect match. If you’ve shopped way too much at every high street store and are looking for more alternatives (not-run-of-the-mill styles and droopy fits), bookmark Post Fold.


Lovers of loosey-goosey dress and shirts, bookmark Babhru right away. They've got a small, but stunning collection of apparel that come with branch-like line motifs, abstract lines, and adorable flower prints, among many others


Xloth has a zero waste culture. The label believes in sustainable fashion, which is why they produce their clothes in high quality. From dresses and skirts to quirky tops, playsuits, jumpsuits and shorts, you will find a variety of designs to choose from.

June Studios

Rock your quirky side with these vibrant colourful dresses, tunics and tops! With breathable fabric, this collection is lightweight and casual, adding a burst of bright colours to your look.


Radharaman is a label catering to today's empowered women of all ages. They believe in simplicity yet their apparel are chic and high fashion. They play around with bold colours and handpainted clothing makes them uniquely beautiful.

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