Fashion | May 07, 2018

Pantone Fashion and Home Summer 2018

pantone color report

Colours of Summer 2018 is about the exploration of the unforeseen and experimentation, the idea of merging and blending. The PANTONE Fashion Colour Trend Report unravelled 12 new colour stories for each of the London and New York markets, intensified for the buzzing urban streets.

An eclectic mix of colours that evoke a sense of strength, power and sophistication, all balanced with black and gold. “Intense colours seem to be a natural application of our intense lifestyles and thought processes these days.”

Bright turquoise, pink and purple colours anchored with Brilliant White and Frosted Almond nod to technology. The palette is all about hues “that seem to shine from within,” said Eiseman. Subtle hues such as Elderberry and Hawthorne Rose offer a new sense of strength. “Pink has developed more power than ever before,” said Eiseman.

“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” says Leatrice Eiseman, colour expert and Executive Director of the Pantone Colour Institute. “We broadened the direction for 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air.”

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