Bright turquoise, pink and purple colours anchored with Brilliant White and Frosted Almond nod to technology. The palette is all about hues “that seem to shine from within,” said Eiseman. Subtle hues such as Elderberry and Hawthorne Rose offer a new sense of strength. “Pink has developed more power than ever before,” said Eiseman.
“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” says Leatrice Eiseman, colour expert and Executive Director of the Pantone Colour Institute. “We broadened the direction for 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air.”