Beauty | April 22, 2019

Homegrown beauty brands that needs to be on your radar


Every household has their beloved skincare secrets, sworn by and passed down through generations. Some secrets though are the kinds that need to be revealed, shared with the world. We are talking about family recipes that are too good to be kept, well within the family.

If you like the sound of a nourishing honey avocado face pack on a Sunday afternoon or a coffee caramel foot scrub on a long day’s night you might want these to your next beauty haul.

Here, we share the stories of some of the beauty world’s homegrown brands that had modest inception- from their kitchens to your home gardens- and it all started with one common interest:  their passion and constant search for natural, gentle skincare.

Jhelum loves

As a former beauty editor, between trying and testing millions of beauty products. Jhelum Biswas bose studied Bach flower remedies- a stream of alternative healing where essences flowers are used to heal emotions, which in turns helps address other physical manifestations. This strengthened her belief in simplicity and a desire to create easy skincare. It started with experiments with oils and Bach flower remedies that now have a loyal following.

Bestsellers- Face oil- Rejuvenator regular, Face cream


Rupam Shabnam Tyagi, as an aromatherapist and perfumer, has been healing people since the past 10 years.  She is a qualified aromatherapist. Tyagi started blending potions in 2005-2006 and eventually introduced Wikka in 2015. Her products are crafted in the foothills of the Himalayas and she customizes based on your needs too.

Bestsellers- Beauty Potion and Honey avocado pack

The Hair kitchen

Ritu Gehani has been a hairstylist and make-up artist since 1999. After a decade’s stint in Spain, when she came back to India she realized the lack of nourishing hair products that were gentle buy super effective. The clear difference in hair textures, reduced hair fall, and the effectiveness of her products led to the launch of The Hair kitchen.

Bestsellers- Comfort hair marinade with pure eucalyptus and jasmine extracts,  Revive hair fondue.

Gulnare Skincare

Founded in 2015 by a family of four, Gulnare was inspired by beauty rituals of and named after their maternal grandmother. Gul,  whose secrets were passed to “the mum”, Shonali Bedi who continued to experiment and create the product line. Chemical free and 100% natural, these pots were made in their kitchen, first sold to their family and friends and the demand quickly escalated to those from outside the close circle.

Bestsellers- Goddess-rose gold exilir, Aloe and Vit E face cream, coffee caramel body scrub.

Just herbs

Dr. Neena Chopra, co-founder, and a biochemist and an Ayurveda expert, started off by making ubtans and lotions in her family owned garden and lab in Chandigarh in 2002. Her aim was to marry her training in biochemistry and ancient ayurvedic principles. A lot of their products formulas were crowdsourced based on the feedback from the brands' customer base.

Bestsellers- Kimsukadi tail glow-boosting facial oil, Gotukola Indian ginseng rejuvenating beauty exilir.

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